01.03.2016

New Alfa Romeo Mito


The New Mito will be débuting at the Geneva Motor Show. The model is reasserting itself in many ways, while maintaining its position as small sports car capable of winning over customers attracted by its Italian style and technical excellence offering maximum driving satisfaction in total safety.
Sold across Europe from the second half of the year and targeting a young, dynamic clientele, the New Mito revamped its looks by presenting an unprecedented grille and a strong family resemblance to the captivating Giulia. Additionally, after débuting on the Giulia, the refreshed brand logo and new name lettering are affixed to the compact Alfa Romeo for the first time.
An additional affinity with the Giulia model is range rationalisation. The line-up now includes three trim levels (Mito, Super and Veloce) and two specific packs (Veloce and Lusso).
Nine body colours, including the brand-new pastel white, and no fewer than eight different alloy wheels (including three new 16”, 17” and 18” patterns),complete a line-up that will allow customers to pick the version of the New Mito most suited to their inclinations and needs. Additionally, depending on the trim levels and on the country of purchase, specific packs are available (Style, Comfort and Visibility) that group together the most popular equipment, for significant savings.
There are news in terms of engine versions too, with the unprecedented 95 HP 1.3 MultiJet which stands out for its brilliant temperament, high fuel economy and low emissions. All this without compromising on performance: 180 km/h top speed and acceleration from 0 to 100 km/h in 12.5 seconds. The extensive line-up is thus supplemented, already featuring the 78 HP 1.4-litre engine, the 140 HP or 170 HP 1.4-litre MultiAir Turbo petrol engines (both with TCT automatic transmission), the 105 HP 0.9-litre Turbo TwinAir and the 120 HP 1.4-litre LPG Turbo.
To accommodate the needs of customers who increasingly crave for new technology-friendly cars and connectivity with social channels, the New Mito comes with UConnect with 5" touchscreen complete with Bluetooth interface, Aux-in connector, USB port and voice controls. A version adding the innovative digital radio (DAB) and the new Uconnect Live services for keeping in touch with multiple applications using a smartphone is also available. Specifically, after downloading the Uconnect LIVE application from Apple Store or Google Play Store, customers of the New Mito can directly access via the car's touchscreen display "TuneIn" that offers access to over 100,000 internet radio stations worldwide; "Deezer", with a catalogue of Internet Music consisting of more than 35 million tracks; Reuters, so you can keep up to date on world news; Facebook and Twitter so you can stay in touch with your friends. In addition, the LIVE suite allows the driver to experience TomTom connected navigation that includes the widest range of traffic information in the world, with over 100 million kilometres of traffic measurements collected every day. Finally, Uconnect LIVE enables you to access my:Car, thanks to the real time warnings, which provides reminders on maintenance procedures and access to an interactive manual, all features that allow the driver to maintain their car in the best way possible. In addition, with Efficient Drive, the driver receives tips about their driving style and, thanks to the real-time feedback received, can thus slash fuel consumption and reduce CO2 emissions.
The first Mito trim level stands out for the new nose embellished by headlights with burnished surrounds, satin door handles, 16” wheels and body colour mirror caps. Inside, the dark sports ambience is reasserted by the new black fabric seats, sporting the Alfa Romeo badge on the head restraints, and the steering wheel with the refreshed Alfa Romeo symbol in the centre. The refreshed style elements are accompanied by comprehensive standard equipment which includes manual climate control, 7 airbags, Alfa DNA selector (with Q2 electronic differential and DST) and the ESC system (with ASR and Hill Holder).
The Super trim level is packed with even more contents, and in addition to the already generous standard equipment supplied with the first trim levels, it includes: 16” alloy wheels, satin mirror caps, cruise control, Uconnect infotainment system with 5" touchscreen and new Anthracite grey fabric and black eco-leather seats with matching stitching with the Alfa Romeo logo printed on the front head restraints. Upon request, customers can equip their Mito Super with automatic climate control and fine leather seat upholstery – in black, tobacco and red – with the Alfa Romeo logo on the side. In addition, the Veloce and Lusso packs are also available, to enhance the sports or elegant attitude of the New Mito Super.
The New Mito line-up is completed with the Veloce trim level which features style elements for an even bolder look and technical-racing features for a no-compromise stance on the road. These include sports suspensions with sports set-up, sports rear bumper, double exhaust pipe, 17'' alloy wheels and oversized Brembo brake system. Other interesting features include the dedicated external badge, tinted rear windows, new headlights with carbon look and glossy black finish on mirror caps, handles, headlight surrounds and grille finish. On the inside, the sports vocation of the New Mito Veloce is reasserted by the specific contoured steering wheel and the aluminium cover on the pedals and heel pad. The standard equipment is completed with the new sports seats in fabric and Alcantara upholstery, with contrasting red stitching, and the Alfa Romeo logo sewn onto the head restraints. In addition, Sabelt sports seats in Alcantara, with carbon shell, are available, or the more elegant black and red leather seats, upon request.
Whatever the chosen version, the New Mito makes the dream of driving an Alfa Romeo accessible to all, in a compendium of technology and performance, capable of turning any journey into a thrilling driving experience. With the new model, the Alfa Romeo brand directly addresses a younger clientele, the so-called “Millennials”, who increasingly feel the need to be independent and who quickly change direction. The Millennials want to enjoy the moment without any illusion that the future could really be controlled. The New Mito was conceived for them – this car is always connected, environmentally-friendly and truly metropolitan in style.


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