The readers of Auto Bild and Bild am Sonntag, with a panel of experts, have named Alfa Romeo Giulia the "Most Beautiful Car", with a considerable lead over the other participants. Another prize is added to the collection of titles won by the Italian sports car.
The new Alfa Romeo Giulia was named "Most Beautiful Car" in the "Das Goldene Lenkrad" ("Golden Steering Wheel") competition. This award won for the first time is added to the remarkable collection of international prizes won by the new Alfa Romeo sports car.
The model was voted by the readers of Auto Bild and Bild am Sonntag, with a panel of 29 automotive experts. Panel members included rally world champions Walter Röhrl and Sébastien Ogier, DTM champion Mattias Ekström and designer Andrea Zagato.
Created by the Alfa Romeo Style Centre, the exciting Giulia is a new expression of the best Italian tradition that combines harmonic proportions, linearity of style, high quality materials and sophisticated aluminium, wood and leather accents. All embellished with iconic elements originating in brand's over one-hundred-year history, the most significant of which is the trefoil, arguably the most famous emblem of Alfa Romeo design.
Awarded since 1976 and this year divided into seven categories, the "Golden Steering Wheel" was won by Alfa Romeo in 2011 for the "I am Giulietta" advertising campaign. Alfa Romeo 147 won in its category in 2000, while in 1995 the "Golden Steering Wheel" award for the "Coupé" category went to Alfa Romeo GTV.
Turin, 9 November 2016