30 August 2011

Alfa Romeo at the 64th International Motor Show in Frankfurt

Essential style capable of conveying strong emotions, technical research that is always at the cutting edge, plus superlative road holding and driving satisfaction, combined with the maximum efficiency of the vehicle: these are the qualities that have always set Alfa Romeo apart in the world motoring scenario. The same values lie behind the Alfa Romeo 4C Concept, a compact "supercar" which represents the true essence of a sports car according to the values of the brand: performance, Italian style and technical excellence, offering maximum driving pleasure in total safety. That's why the Alfa Romeo 4C Concept is "Ambassador DNA Technology", or ambassador of the engineering heritage that distinguishes the Alfa Romeo vehicles of today and tomorrow.
"D.N.A. Technology" is the Alfa Romeo philosophy for the technical development of all its models. Every car must know how to combine excellent dynamic performance (according to the brand's tradition), performance efficiency and environmental sustainability, maximum comfort and active and passive safety with control in all conditions.
In this perspective the 4C concept is the most advanced level of "D.N.A. Technology", where the "D" of Dynamic, linked to the performance and dynamics of the vehicle, is enhanced by transferring the perfect equilibrium between pleasure and thrill of performance with the awareness of efficiency in the daily driving experience.
The car on display in Frankfurt is marked by the new "Fluid Metal" livery that dynamically enhances the smooth, curvy and original lines. And precisely thanks to this attractive "Made in Italy" exterior, the Alfa Romeo 4C Concept has been voted "Most Beautiful Concept Car of the Year" by the readers of the German magazine, Auto Bild, coming out on top of its many competitors presented over recent months at the Geneva, Detroit, Tokyo and Shanghai Motor Shows.
The launch of the 4C is scheduled in 2013. In recent months the project was refined and enriched with technical contents to enhance the dynamic excellence of the car. The weight is confirmed at around 850 kg, with power topping 200 HP and a weight to power ratio less than 4 kg/HP, a value worthy of a real "supercar".
The concept presents the formula of the two-seater, rear-wheel drive coupé with its central engine, a length of approximately 4 metres and a wheelbase of less than 2.4 metres. These dimensions on the one hand emphasise the car's compact attributes while also accentuating its agility on the other.
The Alfa Romeo 4C Concept uses technology and materials derived from the 8C Competizione - carbon, aluminium, rear-wheel drive - and technology from Alfa Romeo models currently on sale: the 1750 turbo petrol engine with direct injection, the "Alfa TCT" twin dry clutch transmission, in short all the best of the "D.N.A. Technology", obviously including the Alfa DNA dynamic control selector that is its physical expression inside the interior of all the Alfa Romeo's.
Together with this fascinating car, queens of the stand in Frankfurt are the Giulietta and Mito models with their latest stylistic and technological innovations which represent a perfect union between performance, comfort and efficiency, in line with the Alfa "D.N.A. Technology" philosophy.
The spotlights will also be on the Alfa Romeo Giulietta in the 170 HP 1.4 TB MultiAir with Alfa TCT version, in which the Alfa "D.N.A. Technology" is tangibly seen. Dynamic: reference is clearly made to the automatic gearbox also installed on the Alfa Romeo 4C Concept "supercar", a twin dry clutch transmission that ensures greater driving comfort and a sportier feeling than the automatic gearboxes with torque converter, but with lower running costs. Natural: because the fuel consumption and emissions are extraordinarily reduced. All weather: there will be a customised adjustment to get maximum grip in the most difficult situations.
This advanced automatic transmission can operate in totally automatic or sequential mode by manually managing the "up and down" positions of the accurate and ergonomic gear lever with which can be combined with the "shift paddles" on the steering wheel.
This gearbox, available on the 170 HP 1.4 TB MultiAir and on the 170 HP 2.0 JTDM, makes the Giulietta MultiAir with TCT the most eco-friendly petrol compact in its category and achieves the best efficiency/performance ratio.In particular the Giulietta MultiAir with TCT is the most eco-friendly petrol compact car of its class. In fact, extremely low fuel consumption and emissions (5.2 l/100 km in the combined cycle and 121 g/km emissions of CO2) and at the same time with excellent performance worthy of an Alfa Romeo are recorded: 218 km/h top speed and 7.7 seconds to accelerate from 0 to 100 km/h.
For all these reasons the Giulietta is achieving excellent sales figures and also preserves its value over time by recording a residual value at the top of its class on all the markets.
The Alfa Romeo Giulietta is showcased in Frankfurt with another two models: the cutting-edge of the Giulietta range, a Quadrifoglio Verde 235 HP 1750 Tbi in the Rosso Competizione three-layer colour, and a Distinctive in the shade of Grigio Magnesio equipped with the brilliant 170 HP 2.0 JTDM and all the technical equipment that typifies the range: from the bi-xenon headlights with AFS function (an advanced, state-of-the-art control system that automatically regulates the headlight beam in accordance with the commands given on the steering wheel and that can perform a rotation of up to a maximum of 15°) and the navigation system with maps, pop-up display and TMC Pro to the BOSE Hi-Fi system, Blue&Me system with controls on the steering wheel and AUX, USB and Bluetooth port.
Whatever the Giulietta engine may be, only one philosophy lies behind it: "D.N.A. Technology", that is to say that of combining performance, efficiency and comfort. All the engines are turbo and the set-up has been developed to optimise the "torque efficiency", maximizing performance and minimising fuel consumption, therefore "performance never to the detriment of fuel consumption, and fuel consumption never to the detriment of performance".
The Alfa Romeo stand certainly would not be complete without the MiTo model that has recently been revamped with the introduction of important innovations. First of all, product innovations: all the Mito engines meet Euro 5 regulations and are equipped with Start & Stop as standard.
The set-ups have been revised in order to maximise performance and comfort on the aspirated engines and on the efficient 1.3 JTDm. Added to the high-performance engines (135 HP and 170 HP 1.4 MultiAir Turbopetrol, and 120 HP 1.6 JTDm) are the brand new variable response shock absorbers, with by-pass valve - the "Alfa Adaptive Suspension" - which improve comfort in the stresses due to the various roughnesses in the road while keeping the vehicle's high dynamic control unaltered.
Finally, for the customers interested in maximum driving pleasure, available on the powerful 170 HP 1.4 MultiAir Turbo, the Alfa Romeo MiTo offers the "Alfa Active Suspension", the only car of its class offering this type of content: a system which actively and continuously controls the electronic shock absorbers, perfectly integrated with the "D.N.A. Technology", and manageable through its physical expression inside, that is to say the Alfa D.N.A. driving style selector.
The MiTo therefore confirms it is one of the most technological cars of its class. But in addition to the important product innovations, the model also presents new stylistic features: more external colours available, new interior fabrics and interior shades, new exterior customisation of the headlight frames and mirror fairings to achieve an innumerable number of possible combinations.
Today in Frankfurt MiTo is presenting an important innovations that in the forthcoming months will debut in the range and confirm, yet again, the technological and advanced essence of the little Alfa: the revolutionary 85 HP TwinAir Turbo.
The engine was recently awarded a generous four acknowledgements, excelling over the competitors' engines in all categories in which it competed: Best Engine in its displacement category (under 1,000 cm3), "Best New Engine 2011", "Best Green Engine 2011" and, above all, "International Engine of the Year 2011".
With a power of 85 HP at 5,500 rpm, but above all with a remarkable torque of 145 Nm constantly between 2,000 and 3,500 rpm, it guarantees promptness of response and agility with respect to a significant reduction in fuel consumption and emissions (only 98 g/km of CO2 emissions)
Later will be available also the 85 HP 1.3 JTDm with Start&Stop system as standard that ensures maximum levels of economy and ecology. Equipped with a variable geometry turbocharger, a new variable displacement oil pump and alternator with "smart charge", the 1.3 JTDm produces just 90 g/km of CO2 emissions in the mixed cycle and belongs to the second generation of Multijet engines.
In addition, representing the dual sporty and elegant spirit of the "sportiest mini ever", the exclusive "Quadrifoglio Verde" is also on display at the German show. Coinciding with the debut of the 2011 range, it has been revamped with original and distinctive styling features and other contents of enormous interest in the field of comfort. The MiTo Quadrifoglio Verde, equipped with the powerful 170 HP 1.4 MultiAir Turbo (awarded Best New Engine of the Year 2010), offers the innovative "Alfa Active Suspension", a system that actively and continuously controls the electronic shock absorbers developed by teaming the designers and road testers of Alfa Romeo with the latest engineering techniques from Magneti Marelli.
A blend of experience gained on the racetrack, the system allows the MiTo Quadrifoglio Verde to excel even further in terms of agility and handling, giving it exceptional driveability and unparalleled safety. Without considering that the "Alfa Active Suspension" system perfectly interfaces with the three different dynamic control settings of the "Alfa DNA" device ("Dynamic", "Natural" and "All Weather"), managing all the Alfa "D.N.A. Technology" applications on the car: from the ESP, steering column and Q2 electronic differential to engine response and, if present, the Alfa TCT.
Therefore, the 4C Concept, Giulietta and MiTo models are the perfect expression of the "Alfa D.N.A. Technology" philosophy: the industrial design of vehicles with state-of-the-art mechanics and engineering able to achieve a compromise between the features of comfort, performance, safety and efficiency, giving the driver the possibility to customise the car's character using the Alfa D.N.A. selector. These are precisely the features which make an Alfa Romeo such a special car, a product that in everyday use turns the concept of simple "means of transport" into an all-round thrilling driving experience.
Finally,  brochures and certain dedicated publications  at the stand will be introducing visitors to the products of FGA Capital, a financial company (joint venture of Fiat Group Automobiles and Crédit Agricole) specialised in the automotive segment. The company is  operating  in all the major European markets, and in Germany with FGA Bank, with a sole mission: support the sales of all the Fiat Group Automobiles brand vehicles by offering innovative financial products with high added value services targeted at the dealership network, private customers and companies.

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