27 March 2017

Alfa Romeo at “Milan Design Week 2017”

 

  • From 4 to 9 April, Alfa Romeo will be present at the most important of all Design events.
  • On 4 April, the exclusive vernissage of "Emozioni Alfa Romeo" at Spazio Zegna celebrates the brand's fundamental values: beauty, design, innovation and technology, all strictly 100% Italian.
  • The exhibition will star Stelvio, Alfa Romeo's first SUV in over a century of history.

 

The week dominated by international design is about to open in Milan, and will be showcasing the Alfa Romeo brand at one of the Milan Design Week's finest locations: Spazio Zegna, at via Savona 56, decorated for the occasion in the stylistic idiom of the premium brand, which has been inspiring and delighting the world for more than a century with its cars and their attractive line, achieved through a perfect blend of tradition, design and performance.
Guests will be greeted by two of the Alfa Romeo Stelvio, the Italian brand's first SUV, which expresses the genuine "Alfa spirit" in a sport utility vehicle for the very first time.

 

"Milan Design Week" is therefore a prestige event, perfectly attuned to Alfa Romeo's DNA. The excitement will be at its height on the evening of 4 April, when the Zegna brand's location will host the exclusive vernissage of the "Emozioni Alfa Romeo" space, a celebration in images and words of the brand's founding values: beauty, design, innovation and technology. These same ingredients gave birth, in 2016, to the Giulia model - the new Alfa Romeo paradigm and a source of inspiration for the future - and are now again expressed to the full in the irresistible Stelvio, naturally carefully tailored to the different forms of a sport utility car.

 

 

Turin, 27 March 2017

 

 

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